Game-Changing YouTube Features Coming in 2025

The end of 2024 was marked by an overwhelming number of announcements about new features, updates, and changes that YouTube unleashed upon creators. Some of these updates seem genuinely exciting, others are rather controversial, and a few make us question whether YouTube is heading in the right direction at all.  

Let’s dive into this and figure out which direction we should be running to keep up with the YouTube of tomorrow.

YouTube wants to remove the number of views under videos

Back in late October, rumors started circulating that YouTube was testing a Home page layout where the number of views and the upload date would no longer be visible.  

We’ve seen something similar before with likes and dislikes—YouTube ultimately decided to hide dislikes in 2021 to prevent users from judging video quality solely based on negative reactions. The reasoning made sense since dislikes were often misused, sometimes even weaponized by bad actors. However, users weren’t happy, and browser extensions quickly emerged to bring the dislike count back.  

The team at vidIQ recently highlighted a Reddit post where a user shared a screenshot of their Home page, showing no visible metrics besides the video title and channel name. This discovery quickly spread to media outlets and sparked controversy—even major YouTubers reacted negatively.  

YouTube soon addressed the situation, commenting under the user’s post that this was likely just a “bug caused by browser extensions.”

From YouTube’s perspective, hiding view counts and upload dates could encourage people to choose videos based purely on interest rather than popularity. This would make it easier to promote new creators and refresh the platform with fresh faces rather than reinforcing the dominance of long-established channels.  

However, this strategy is questionable. While it might improve user experience, it would be frustrating for creators. How would they gauge competition or determine if a topic is trending? Ultimately, people would likely turn to third-party extensions to restore the missing data, just as they did with dislikes.  

For now, this remains a rumor, and YouTube officially denies it.

“Inspiration” tab

Right now, this is the most significant update for creators that YouTube is rolling out at full speed. Many authors already have access, while others may need to wait a little more.  

To check if the update is available for you, go to YouTube Studio, navigate to the Content tab, and look for a new section called Inspiration. If you see it—congrats!
The purpose of this tab is to help creators understand their audience’s interests, overcome creative blocks, and save time during the scripting phase— with the help of AI.  

On the main page of the tab, you'll be greeted with five personalized content ideas generated by AI specifically for you.

YouTube will also provide a suggested title, a brief description, a thumbnail concept, and an estimated audience interest level for each idea.  

Additionally, there's a special input field where you can enter your own topic, and the AI will generate ideas in the same format—complete with a title, description, thumbnail concept, and audience interest level.  

If you click on any suggested idea, you'll get access to even more details:

1. Refining the Idea – A text input field will suggest different ways to tweak or expand the topic, allowing you to dive deeper into the subject.  

2. Video Structure Suggestions – The AI will generate possible outlines for your video, giving you a foundation to build on.  

3. Title & Thumbnail Optimization – You'll have the option to explore multiple title and thumbnail suggestions. Each section includes a Show More button, revealing additional preview variations and headline ideas to help you craft the most engaging presentation.

At the same time, you can edit AI-generated suggestions directly in the prompt window to refine the ideas to your liking.  

All your ideas and adjustments can be saved right in YouTube Studio, so you can return to them anytime and continue working at your own pace. 

And honestly, this is an exciting update. It's one of those rare YouTube changes that's genuinely worth looking forward to, worth testing, and is clearly designed to help creators.  

Of course, it’s still playing by ear how useful this feature will be. We need to wait until it rolls out to most creators so there’s enough data to analyze. But even at this stage, it looks quite promising.  

That said, we do have some concerns.  

Remember when YouTube introduced the Video Ideas tab in Analytics?

The Video Ideas tab was supposed to help creators find the most relevant and in-demand topics tailored to their audience. However, at least for us, it never really worked properly—it often generated confusing recommendations.

Fingers crossed this feature sticks around because, as of now, it sounds like something genuinely cool and useful for creators.

Updates in the Youtube Studio 

First of all, many of you have likely noticed that the mobile version of Creator Studio has drastically changed its appearance.

The "Content" tab now displays all content formats on the Home page, showing view counts and likes under each.

To access a specific section, click View all to see the familiar video list.

If a video has monetization restrictions, the coin icon will show, and scheduled uploads will appear in a separate Home page section.

Another crucial update: the Comments tab is now Community!

While the desktop version only changed in name, the mobile version looks completely different: the Community tab's home page now shows comment count, regular viewers, recent comments, and most active fans (as YouTube calls them).

You can explore each section, though only the top five weekly fans are shown.

Also, we now have a new Community filter that sorts comments to show only viewer questions. This works in both mobile and PC versions - a truly useful feature for educational channels.

Experiments and innovations from YouTube

Let's start with a brief summary of the AI-generated video content. At the moment, this is just an experiment, available only to a limited number of users and exclusively in English.  

However, very soon, viewers will be able to get a text summary of a video with a single click. In the announcement, platform representatives emphasize that this feature is meant to help viewers find videos that best match their queries.  

In other words—write proper descriptions and don’t rely on clickbait to attract an audience. Now, misleading promises in thumbnails and video titles will be even easier to expose without even clicking on the video.  

To make it easier to find information without searching through all of YouTube’s help documents, the platform plans to introduce a chatbot within the Creator Studio app. You’ll be able to ask it questions about the platform, and it will direct you to the relevant section in the help center.  

Additionally, viewers will now be able to set reminders for upcoming live streams directly from the Shorts feed. Once you schedule a livestream, a reminder will appear in Shorts 24 hours before the stream starts. From the announcement on the Creator Insider channel, it seems that notifications will appear for horizontal and vertical livestreams, as well as premieres.  

Fair enough.

And now, get ready: by 2025, YouTube is finally introducing text formatting tools for video descriptions!  

OMG, we will now be able to make text bold, italicized, or strikethrough both in the mobile version of Creator Studio and on desktop. If this keeps up, maybe in another 20 years, the creators of Google Docs will finally add underlined text.

And we know what you’ve been waiting for—the "Hype" button, of course!  

Just a reminder: channels with 500 to 500,000 subscribers soon will have access to a special ranking of the top 100 trending videos. This list will be updated weekly, and you can get on it because of your viewers.  

Each user will have 3 free hypes per week to give to their favorite creators’ videos. However, for small and large channels, one hype won’t count the same—to ensure smaller creators can compete with bigger ones.  

Currently, this feature is in beta in just three countries: Brazil, Turkey, and Taiwan.  

But here’s the big news—YouTube is already testing paid hypes in Brazil.  

That means if you run out of your three free hypes, you can buy more. And even more than that—you can buy as many paid hypes for a single video as you want.  

At first, this feature sounded promising and seemed like a real opportunity for newcomers to break into the trending list. But now, we can pretty much write it off.  

If paid hypes are unlimited, you can already imagine what the top 100 trending videos will look like.

YouTube is developing the "Community" tab.

YouTube is rolling out major updates to the Community tab, signaling that creators should actively engage with it.  

Believe me, if YouTube is investing its resources and money into something, it means they’ll boost the content of those who use the new feature.  

So, what’s coming? YouTube developers are introducing a powerful text editor—not just the basic one in descriptions, but a genuinely advanced tool. According to the announcement, this feature will help creators craft and edit text more effectively. It will offer different styles—most likely fonts, though platform managers haven’t clarified that yet.  

What do you think? What kind of styles will be available in the Community tab?  

And… Here's another exciting update: Dream Screen is coming to Community posts!  

Already available in Shorts, Dream Screen allows creators to generate static and animated backgrounds for short videos. Now, this tool will expand to Community posts, opening up new creative possibilities.

It’s simple: you describe your future visual, and AI generates an image for you. Now, you’ll be able to use this feature for Community posts as well.  

For now, this tool is only available in English and only for creators in a few countries: The U.S., Canada, and New Zealand.  

Hopefully, the YouTube team didn’t overwork themselves making all this for us. No joking, these updates are actually pretty solid. But a reasonable question arises: Why is this needed in the Community tab?

Well, YouTube has been preparing us for the launch of another, very similar feature—the "Communities" tab.  

A few months ago, YouTube announced "Communities" as a way to keep audiences engaged between video uploads. The key difference? Both creators and viewers will be able to make posts there.  

That sounds great, but don’t you think the Community tab and the Communities tab might conflict with each other? Why not merge them into one feature?  

YouTube’s aggressive promotion of both suggests they’re betting big on these updates. We’ll see how it goes.

For now, that’s all we’ve got. Ready (or not) for whatever 2025 brings, we’ll figure it out together! We got this!