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Popular types of videos on YouTube 2021-2022

21 Oct, 2021

2021-2022 is a great time to start a new YouTube channel

One of the hardest decisions to make when starting a YouTube channel is deciding on a topic. Of course, it can be changed with time, but your first YouTube videos will lay the foundation for your personal brand. This is exactly what you will be associated with among viewers.

The topic will determine your viewer and the mood of the channel. Therefore, it is important to understand what you are good at, in which niche you can be as informative and useful as possible.

If you still have trouble figuring it out, let's take a look at some popular topics that viewers are likely to watch in 2021.

The era of 2020 has defined certain standards: many people went online and they found it exciting. Psychologists, coaches, financial experts - all of them started only. It’s fast, convenient, and affordable.

If you can prove yourself in your profession and go to YouTube with expert content, do it. A thoughtful and conscious audience has long understood that self-development is available and free, you just have to make an effort and find good specialists. Here is the first option for your development: topics that are actively gaining popularity after the lockdown are psychology, meditation, fitness.

Popular channels: growingannanas, Yoga With Adriene, TGYM is the best fitness channel.

Psychology: Practical Psychology, Ana Psychology, The ASMR Psychologist, Psychology In Seattle.

However, we prefer everyday life hacks, tips, and tricks to improve and simplify our life rather than productivity. For example, how to furnish a house from scrap materials, decorate wardrobe items, and how to make sophisticated crafts.

If you consider yourself a do-it-yourselfer, you should definitely prove it in the DIY videos.

Popular channels: 5-Minute Crafts, Magnet World, SaraBeautyCorner, DIY Danie.

Another type of videos that is actively gaining popularity is podcasts. And indeed, most podcasts are on music platforms, but you can find them on YouTube as well. Of course, most viewed videos are made by well-known people, but this is a niche that you should occupy now.

According to Edison Research Infinite Dial, 50% of the population were active listeners to podcasts in the US back in 2018. We know that trends come to some countries later, it just happened historically, so if you don't live in the United States, it's time to start going into this.

The videos will become less and less attractive because a modern person tries to be as productive as possible and have time to do a lot of things, so it is easier to switch to the audio format, doing everyday things, than to allocate special time for watching TV shows or interviews.

Popular channels: Rich Roll, PowerfulJRE, Bad Friends, Bailey Sarian.

Here are the top niches that will work great in 2021 and 2022. The main thing to remember is to be an expert in your field or be its active explorer.

Please remember that game channels, life blogs, ASMR, and reviews are still relevant and exciting.

Do not be afraid of niches that are just on their way to development. It is easier to take a leading position in conditions of low competition as evidenced by bloggers like PewDiePie, Shane Dawson, James Charles, Jenna Marbles, Liza Koshy, and others who have become real discoverers in this or that topic.

We wish you good luck!


Sasha Lerman

Copywriter, writer, editor. Development and promotion on YouTube, as well as many other exciting topics.

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